Category: Blog Entries.Local, RealEstate.Local
Recently I attended a party and had the opportunity to engage in conversation with a gentlemen I had just met. During the conversation, he asked what I do for a living. As I answered that I am a Realtor and am part of a real estate team, I saw an interesting look fleetingly cross his face. I thought to myself, this guy is not fond of my profession.
A little while later, his girlfriend engaged me in conversation about real estate, and mentioned that she would soon be looking to buy a home. As we discussed her situation, the gentlemen made the comment, “Yeah, that is what all Realtors say.”
I am not one to leave a comment like that alone, so I began to probe deeper into why he felt that way. His answer was pretty passionate, and spot on. He told the story of how he had in the past been looking into buying a home. During that process he says, “I made the mistake of giving my information to an online real estate agent.” The way the agent “hounded me” was harassment. As he tells the story, the agent acted was like a telemarketer on steroids. He says, “The agent unmercifully called and emailed me.
He then poses these questions to me, “What is professional about that?” “Do you want someone calling and interrupting your dinner or family time?” “Do you want your inbox filled with useless information that is nothing really but spam?”
My answer I think shocked him. I said, “I don’t like how Realtors do business either.” And admittedly, in the beginning I acted just like everybody else. I did what I was trained to do, which is pretty much what this agent had done to him. Then one day I stopped and realized, I hate this. This is not who I am. I love real estate, but hate how I’ve been taught to go about getting new business.
He looked at me with skepticism when I told him that my team does not do those things. For instance, if someone connects with us in some form, for instance off a new listing ad, we offer to answer questions and show them the property… once. We understand that if they don’t respond to that, they have their reasons. We would love for them to connect with us on Facebook, or subscribe to our Local Heroes Newsletter, and that is offered in that ONE communication.
I told him, that we are real people who also don’t like being harassed, and we simply don’t do it. The great thing is that we don’t have to. People who know us, trust us, and they refer people to us. Those who don’t really know us, if they stick around our blog or Facebook, the will learn that we are different.
If you believe that this is a better approach to the real estate profession, then LIKE us on Facebook.
Happy house hunting.