I was on my way to Richmond this morning on I-95S around 7:30 p.m. listening to the D.J. on 95.9FM (WGRQ). For those unfamiliar with the station, 95.9FM is the self-described “home for the SuperHits of The 60’s & 70’s”, which means this play the same oldies/classic rock every hour. I keep them preset on my radio since they do — on occasion — play some decent classic rock songs (remembering that I’m 21 years old here).

But to get to the point of this blog post, while the D.J. was going into weather or traffic he stated something to the effect of: “Sponsored by Germanna Community College. Inquire about our dual-enrollment program for high school students.”

Advertising a program targeted at high school students. On a oldies/classic rock station.

Do I have to explain how asinine that is? 99.9% of high school students would not voluntarily listen to that station in the first place (and I only tune to it if my other five stations come up with nothing decent). And if for some reason they are in a car with their parents who happen to listen to the station, the youths are going to be listening to music on their iPod or texting or their mobile: i.e., not listening to the ad.

In other words, no one that Germanna Community College is targeting with that advertisement is hearing it.

Advertising FAIL.